Below is a brief overview of a recent branding identity for Gold Saffron; a new distinctive, contemporary, Eastern style, high end jewellery company. This project was very much about creating a marque, the main focal point of a brand, rather than the complete brand.
were discussed and supplied by the client.
First stage ideas
After a few sketches we move on and produce some ideas digitally, here's a small selection of the initial identity designs. In this case, after discussion with the client, they were particularly keen to look at uppercase fonts.
Identity development
After presenting a selection of ideas to the client, we moved on to creating colour variations of the logos.
The final identity
The client was keen on a couple of the ideas, but finally decided on the identity below. We hope to develop the identity and brand across stationary, jewellery packaging, promotional literature and a digital presence.
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